Honda vehicles retain their value better than any other brand, according to an analysis by Edmunds.com.
In addition, four Honda models - the Civic compact, Accord sedan, CR-V crossover and Odyssey minivan - were named best in their segments.
"A lot of consumers just see it as a value-oriented brand that has good resale (value) and a good history of reliability," said Danny Zhou, senior analyst for Edmunds.
This is the first of what will be an annual report for Edmunds' Best Retained Value Awards, he said. The authors used past resale prices to estimate the prices of 2011 models when they are resold in five years.
Honda as a brand retains 50.4percent of its value, meaning that a $20,000 vehicle purchased this year is projected to sell for $10,400 in 2016. Toyota was next with 49.7 percent, followed by Mazda with 48.6 percent. The report lists only the three top luxury and nonluxury brands, for a total of six.