US August 2007 Sales

Honda, posted all-time record monthly sales of 158,342 Honda and Acura vehicles in August, up 4.7% while breaking the previous record of 156,173 set in August 2005. American Honda year-to-date sales totaled 1,066,320, up 1.6%. Honda Division posted all-time record sales of 141,906 in August, up 6.7% compared to last year while breaking the previous division record of 136,952 set in August 2005. All-time records for individual models include the CR-V with sales of 23,192, up 42.1% for the month; the Odyssey with sales of 19,324, up 2.9% for the month; and the Fit, up 167.7% with sales of 6,408 for the month. Accord sales increased 37.3% to 47,360. Ridgeline sales increased 12.8% to 4,439.

"Demand remains strong for Honda cars and trucks," said Dick Colliver, executive vice president of American Honda. "The launch of the all-new, redesigned 2008 Honda Accord this month should further increase our sales momentum going into the fourth quarter."

Acura Division posted sales of 16,436 with new August records set for the MDX and RDX, resulting in Acura light truck sales increasing by 35.8 percent. Sales of the Acura MDX increased 35.5% to 5,816. Acura RDX sales increased 36.7% to 1,860. August sales of the TL luxury performance sedan totaled 4,992; the TSX sports sedan totaled 3,245.

It's funny to see how Honda puts so much effort into the Honda division while the Acura Sedan category is falling dramatically, down a total of 30% of sales in a few months.