Top 10 Most Recognized Brands

Honda and Toyota are in the Top Ten brand list, compiled annually by Harris Polls.


These are some of the recent results of a nationwide Harris Poll of 2,372 U.S. adults surveyed online by Harris Interactive® between June 5-11, 2007. Survey responses were unaided – top of mind awareness –and a list of brand names was not presented to respondents. Some interesting fluctuations have emerged over the last decade for automotive brands as the table below details.

2007 Rank

1st- Coca Cola
2nd- Sony
3rd- Toyota
4th- Dell
5th- Ford
6th- Kraft Foods
7th- Pepsi Cola
8th- Microsoft
9th- Apple
10th- Honda

The most notable changes this year are Honda, falling from No. 6 to No. 10 and Kraft Foods which rose from No. 9 to No. 6.

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