Honda's 2012 Jazz model for India consumers |
Honda Siel is also expecting that the discount will help draw consumers into the showroom to help drive awareness of the launch of the sub-cheap-compact, the Brio this fall. Honda's Brio will be manufactured in Greater Noida with an annual capacity of 120 000 units. Honda sold only 643 Jazzes between April and June of this year compared to 1 050 last year.
Honda Siel is saying that this is not a manufacturer discount, but a maximum line of discount that the dealer can go up to.