Honda's been getting a tough time in India lately, having sales in the past month drop 23%. It is obvious that competition has its eyes set on destroying the Japanese and Honda needs the Brio for a good comeback strategy. Honda's City sedan is doing very well in India and should continue to do well for the coming months but Honda needs a viable second cheaper model to draw in these customers.
Rumors online have claimed Honda will be introducing the model on March 17th, but however be prepared to be disappointed. The production Brio will be showcased in Thailand in the coming weeks with the CRUCIAL Indian launch happening in September 2011. Pre-bookings will start in late summer. This means Honda will have no attractive low-cost draw-in for consumers minus the pricey 2012 Honda Civic set to debut in early summer.
Join us on March 17, 2011 to see the production-ready model of the Brio, but don't be running to your local dealer (Asia/India markets) just yet. Yet.