After defending its title for 20 straight months through December, Toyota's Prius hybrid lost out to the Honda Fit as the best-selling new vehicle in January, the Japan Automobile Dealers Association said Friday.
Prius sales slid 38.5% to 13,711, good enough for second place. Sales of the Fit rose 13.9% on the year to 14,873 cars.
The hybrid version of the Fit has been selling well since its release in October, helping push up overall Fit sales for the second straight month.