Honda News

Honda's Customer Satisfaction Drops

After two years of consistent results of a consumer study on customer satisfaction, Honda's results have dropped this year. The American Customer Satisfaction Index on Tuesday released the results of its study of consumer durables and e-business sectors, which it measures every second quarter. The overall consumer satisfaction with automobiles grew 1 percent to a high of 82 on a 100-point scale. Index analysts said the uptick in motorists' satisfaction comes from greater satisfaction in domestic and European vehicle lines, offsetting declines in Asian manufacturers. Honda's satisfaction rating, slipped to 84 after receiving 86 ratings in 2005 and 2006.

The American Customer Satisfaction Index is based out of the National Quality Research Center at the University of Michigan. The index conducts customer interviews that measure expectations and perceived quality and value.