Customer's Dealer Satisfaction Survey

US Acura ranks highest at 109 pts in a new study that evaluates how customers are treated when they go into a dealership.

Fran O'Hagan, a former auto industry executive with Land Rover, Mercedes-Benz, BMW and Jaguar, said this study is different than others that evaluate customer or sales satisfaction levels at stores. That is because those studies capture consumers who buy at the dealership and exclude those who don't make a deal.

The Pied Piper study was conducted between April and June using anonymous shoppers who looked at more than 50 aspects of the buying experience. That included whether salespeople gave a compelling reason to buy at a dealership, were informative about the vehicles they were selling or whether they asked the potential buyer for information.

Surprisingly Honda was tied for 25th at 100 pts which is the average, by the way.