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Honda announced that Guangqi Honda Automobile Co., Ltd. and Dongfeng Honda Automobile Co., Ltd., Honda's automobile production and sales joint ventures in China, ranked No.1 and No.2, respectively, in authorized dealer after-sales service in the J.D. Power Asia Pacific 2011 China Customer Service Index (CSI) Study.
The J.D. Power Customer Service Index Study, started in 2001 and now in its 11th year, measures satisfaction among vehicle owners who visit an authorized dealer during the period of 12 to 24 months after the purchase of the vehicle. Five measures related to maintenance and other services are examined to determine overall satisfaction with dealer service. Overall satisfaction is reported as an index score based on a 1,000-point scale.
Guangqi Honda earned the highest score in three of the five measures: service initiation, service advisor and service facility, and ranked first in overall satisfaction with a score of 896 points, followed by Dongfeng Honda at a score of 891 points.
Honda's automobile production and sales joint ventures have always earned high ranks in past J.D. Power's after-sales customer satisfaction studies, but earning the highest rank demonstrates that Honda's after-sales service has been well-received and earned the trust of its customers in China. Honda's goal is to continue providing after-sales service that satisfies its customers in China.