Acura has told dealers that it would boost production by 15 000 units during Q1 and is aiming 150 000 sales this year. There will be more TL and MDX models says American Acura dealers. Dealers say that Acura has been listening to problems and criticisms relating to its vehicle designs. However, VP of Acura sales, Jeff Conrad says that Acura remains to be committed to its signature shield grille. 92% of American Acura dealers were profitable in 2010 as sales rose 26% and market share rose to 1.2%, up 0.2%.
Acura will continue with its advertising campaign with the slogan, "Advance." and there is strong focus and direction leading to the future.