Sales of the Honda CR-V in UK have soared in the first half of this year all due to the fact that SUV buyers are becoming more aware of environmental issues. Sales of the CR-V rose 28% compared to the same period last year. Honda is putting much of this down to its "Not all 4x4s are the same" campaign where it highlighted that the CR-V is cleaner and smaller than other SUVS while its carbon dioxide emissions are lower than many of its rivals.
On and all, it looks like the CR-V is having a golden year. From this success to the North American success, it looks like we proved wrong when we said styling affects sales.