Honda Exclusive

Recognizing the value of a small niche ad space and shortened attention span of viewers, Honda has joined forces with Sony to push its Fit minicar in an online exclusive. The programming "minisodes," will feature shortened versions of classic Sony TV shows like Fantasy Island, Charlie's Angels, Who's the Boss and others. They'll be broadcast at MySpace.com, preceded by a Honda billboard, and will contain short Honda spots throughout."Minisodes are right up the Fit's alley, so to speak," Tom Peyton, senior manager for advertising at the American Honda Motor Company in Torrance, Calif.