Honda captured a whammy this year at J.D. APEAL study. It captured the most segment awards with the Fit (tied with the Toyota Yaris), CR-V, Ridgeline and Odyssey (3rd consecutive year). Many of those cars also was in the Top 10 Ranking in the APEAL study.
The study, now in its 12th year, measures owner delight with the design, content, layout and performance of their new vehicles. APEAL is designed to complement the J.D. Power and Associates Initial Quality StudySM (IQS), which focuses on problems experienced by owners during the first 90 days of ownership. APEAL measures how gratifying a new vehicle is to own and drive.
The 2007 APEAL Study is based on responses gathered between February and May 2007 from more than 91,000 purchasers and lessees of new 2007 model-year cars and trucks who were surveyed after the first 90 days of ownership.
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